More than 50% of product companies are racing into building Direct-to-Consumer (DTC) channels, with almost all seeing DTC relevant to their consumers
Encouraging consumer centric marketing through location enabled advertising
Direct to Consumer Solution

Direct to Consumer Solution

A new culture of consumerism with the rise of direct to consumer brands

Direct-to-consumer is redefining the rules of engagement between brands and consumers. There come significant opportunities for the brand owners opting for direct-to-consumer business model. It is empowering a new breed of consumer who is in constantly in a connected state. Only brands who lead with a winning digital strategy will drive multi-channel engagement and dominate the marketplace.

Brands are less aware about the buyer preference of their consumers as they are dealing with retail channels only. Moreover, brands can get information about how their product worked in the market, consumer interests, preferences from the retailers. Through DTC solution, companies can get through directly with consumers and help them find exactly what they need which eventually will create emotionally satisfying experience.



L.E.A.P - Location Enabled Advertising & Promotion Platform

LEAP empowers the brand owner in establishing value added channels with product promotions and location based advertising. It's a perfect solution for ‘which help brands to reach their end-consumers and establish a direct 'connect' with them. Consumers are now excited through offers, games, surveys, product details and have review about product through proximity chat. This encourage consumers to participate and get benefited, ensuring a stronger customer connect with the companies.


  • Consumer purchase behavior, loyalty programs and re-targeting strategies
  • Bring people close to retail outlets thereby
  • Enable companies to influence people
  • Retailers can also push deals and coupons
  • Gather consumer’s recommendations and feedbacks for multiple products
  • Understand buying pattern of each consumer
  • Increase lifetime consumer value (LCV)
  • Core insights for marketing & supply chain through analytics
  • Measure purchase frequency, product performance & determine order forecast
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How it works

How it works

LEAP acts as disruptive digital advertisement platform further empowers the business owner to double up their sales increasing the consumer outreach and engagement. Consumers can download LEAP, locate the brand store and reach their using navigation. Brand can capture consumers information, e.g. product consumption, behavior, purchase pattern, preferences, product feedback and profi¬ling. This app brings a sense of entertainment and encourage consumers with deals and rewards through gamification.


What is in for

  • Consumers

    • Receive alerts on interest based advertising
    • Involve in games, winning tangible rewards
    • Receive notifications about deals & discounts
    • Chat with nearby people to discover about product
    • Redeem the coupon of the deal opted for
    • Scan to understand product description
  • Merchant

    • Company based profile authentication
    • Master your employees with product details
    • Handy feedback on multiple products
    • Authenticate the deal
    • View deal redeem history
  • Brand Owners

    • Manage event and advertisement
    • Store and pin creation
    • Product management
    • Rewards management
    • Merchant connect
    • Analytics and reporting


Benefits of using Direct to Consumer solution:

  • Establish a direct 'connect' with consumers
  • Bring visibility across retailors/distributors network
  • Incentives for consumers to record their product consumption, behavior, purchase pattern, preferences and feedbacks
  • Leverage the power of gamification
  • Enable location based promotion & advertisement
  • Understand and monitor consumer preferences
  • Build influential strategy based on consumer behavior
  • Attract consumer to the Brick & Mortar store

DTC is where your marketing strategy becomes truly powerful. Brand can sell from its own stores and website, reduce the cost of logistics for its retail partners and grow consumer relationships.

LEAP in Nutshell

LEAP in Nutshell

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